Why Don't People Adopt Black Pets?

It has long been publicised that older (5+ year old) animals are the last to be adopted and the first to be euthanized at shelters. But the color of an animal’s fur is almost as stigmatized -- especially for black-coated pets.

This holds so true for black dogs, that a condition exists to describe the phenomenon -- Big Black Dog Syndrome; animal shelters use the term “BBD” to reference the larger, mixed-breed black dogs typically shunned by potential adopters. Black cats face an equally formidable bias: they are far less-likely to be adopted than grey, tabby, and white-coated cats, and have been castigated as “evil omens” for decades. But what are the reasons behind this?


Source: Why Don't People Adopt Black Pets?

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