Feeding the dog with Freshpet dog food is kind of like baking with a cake mix.

Dog owners "know they're not quite cooking" when they mash the meat or mix it with kibble, says Scott Morris, co-founder of the Secaucus, N.J., company. "But they still feel emotionally rewarded for the effort."

That insight is driving a big shift in the way companies are designing food for the nation's millions of dogs and cats. After years of steadily rising pet-food sales, brands are launching premium-priced products requiring humans to refrigerate, freeze, dice, heat and/or mix-in additional ingredients like meat and vegetables.

Source: More Pet Brands Target Owners Who Like to Cook Their Own Dog Food - WSJ.com

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From Hello Kitty to the ubiquitous cat cafes, it’s no secret to our readers that Japan loves cats. Despite their tendency to view us humans as their own personal servants, we can’t seem to get enough of their fluffy cuteness and sometimes ridiculous antics. Whenever you need to smile, a silly cat video will usually do the trick.

So why not repay your cat by ensuring its healthy lifestyle? For starters, you can reevaluate your cat’s diet by checking out this list we’ve compiled of five at-a-glance foods that you should never feed to your pet. Maybe your kitty will thank you for your concern with even more purring and nuzzles (and no dead mice!).

Source: Five foods you should never feed to your cat | RocketNews24

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